CRM & outreachUpdated 12 Aug 2026

Research: facts that come with their source

Keep what you learn about a customer or prospect with the page it came from, the exact words it was read out of, and when we read them, and get a plain-language brief that can only say what those saved facts support.

Research keeps what you learn about a customer or a prospect in one place, and keeps it with its source. Every fact carries the page it came from, the exact words it was read out of, and the moment we read them. A fact without all three cannot be saved at all.

Facts about a prospect, each with the page it was read from (desktop view)
Facts about a prospect, each with the page it was read from

How it works

Paste the address of a public page and say who you’re researching. Finocket reads the page and lists what it says, showing you the exact sentence behind each item. Tick the ones you want and they’re kept; leave the rest and nothing happens. Reading a page saves nothing; you decide what becomes a fact.

Open ResearchFacts kept with the page they came from

Why some things are refused

Anything Finocket cannot tie back to the page word for word is thrown away before you see it. If a figure isn’t in the sentence quoted beside it, or the number has been shortened or reshaped on the way, the whole item is dropped. You’ll see a count of what was refused. You get fewer facts, never a wrong one.

The same rule applies when you save. Finocket reads the page a second time as it saves, so the words have to still be there. If the page has changed in the meantime, nothing is kept and it tells you to read it again.

Money

When a fact is an amount, it is stored as a whole number of paise with its currency spelled out, alongside the figure as the page wrote it. An amount with no currency is refused, because it cannot be compared with anything.

The plain-language brief

Once you’ve kept a few facts you can ask for a short brief on that company. It is written only from the facts you hold. Every sentence has to name the facts it draws on, and a sentence stating anything those facts don’t support is dropped before it reaches you, so an empty brief means “nothing sourced supports a summary yet”, not “nothing to say”. Each sentence comes with links back to the pages behind it.

Taking a fact back

Every kept fact has a bin icon. Taking one back keeps the record of it but removes it from everything: it disappears from the list and nothing, including the brief, can quote it again. Saving it afresh reads the page again, so a fact you bring back is a new reading, not an old one restored.

What is read, and what is not

Only ordinary public web pages over http or https. Addresses on a private network, files, and anything that isn’t a page of readable text are refused. Scripts, styles and hidden comments on a page are ignored, so a number tucked away in a page’s code can never become a fact. Only what a person would actually read counts.

If you haven’t connected an AI provider

Reading a page for you needs an AI provider. Without one you’ll be asked to connect one, and nothing is invented in the meantime. You can still keep facts by hand, and they go through exactly the same checks: the words have to be on the page.

Frequently asked questions

Can Finocket make up a fact about a company?

No. A fact cannot be saved without the page it came from, the exact words it was read out of, and the time we read them; the database itself refuses a row missing any of those. Anything that can't be tied back to the page word for word is thrown away before you see it.

Does reading a page save anything?

No. Reading lists what the page says and shows you the sentence behind each item. Nothing is kept until you tick it, and Finocket reads the page again as it saves so the words have to still be there.

What happens if I take a fact back?

The record of it is kept, but it leaves the list and nothing can quote it again, including the brief. Saving it afresh reads the page again, so it becomes a new reading rather than an old one restored.

Why is the brief sometimes empty?

Because every sentence has to be supported by a fact you saved, and a sentence stating anything those facts don't support is dropped. An empty brief means nothing sourced supports a summary yet.

Which pages can be read?

Ordinary public web pages over http or https. Addresses on a private network, files and anything that isn't readable text are refused. Scripts, styles and hidden comments are ignored, so a number tucked away in a page's code can never become a fact.

Do I need my own AI key?

Only to have pages read for you. Without a provider connected you're asked to connect one and nothing is invented in the meantime; you can still keep facts by hand, and they go through exactly the same checks.

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